Shelle Rose Charvet explains:

“Every day, in every situation, people communicate through their own thinking and motivation patterns. As humans, we respond immediately when someone “speaks our language” to communicate with us in return.

The Language and Behavior Profile (LAB Profile®) is a way of thinking about people and groups that allows us to notice and respond with just the right Influencing Language. It’s tailored to each situation and structured to allow us to understand

- how people get motivated,

- how they process information, and

- how they make decisions.

It is a set of questions that anyone can feed into casual conversation or use as a formal survey for groups and it teaches us to pay attention to how people talk when they answer, rather than what they talk about. Even if a person answers the question indirectly, or not at all, he or she will reveal a pattern. As we become familiar with the questions and the kind of responses people give, we discover the patterns people use without having to actually ask the questions.”